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  1. Courses

BUPSI24 - BUSINESS PLANNING AND START-UPS

courses
ID:
BUPSI24
Duration (hours):
72
CFU:
9
SSD:
ECONOMIA AZIENDALE
Located in:
PESCARA
Url:
Course Details:
MANAGEMENT AND ECONOMICS/CORSO GENERICO Year: 3
Year:
2026
Course Catalogue:
https://unich.coursecatalogue.cineca.it/af/2026?co...
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Overview

Date/time interval

Primo Semestre (21/09/2026 - 31/01/2027)

Syllabus

Course Objectives


LEARNING OBJECTIVES
In accordance with the learning objectives of Master's Degree Program "Business Planning" course is intended to provide the advanced and specialized knowledge useful for the construction and elaboration of business plans. In particular, the basic principles and methodologies, the main components and its structure will be described. It will be also supported by different case studies, applications and entrepreneurial experiences. At the end of the "Business Planning" course the student should be able to apply the knowledge acquired for the elaboration and construction of a Business Plan, thus translating the business idea into a concrete and effective Business Plan. Therefore, the main objective is to contribute to the training of a professional figure (Chartered Accountants and/or Business Consultants) responsible, among other activities, for support and consultancy for the Plan feasibility study and for their relative formulation for the different purposes (e.g. bank line of credit, for strategic acquisition, for participation in a tender or project of national and international interest, etc.).
Accordingly, the general objectives of the course, aim at enabling the student to acquire the knowledge/skills needed to:
- apply the main methods for drafting the executive summary and other descriptive-analytical component of the Plan;
- drawing up the quantitative section about the estimated profitability, cash flow, assets and liability of the Business;
- recognizing the guiding principles for drafting an effective Business Plan;
- reading and interpreting all aspects of the external and/or internal context for writing of the Business Plan .
In this regard, the course aims to provide the following skills and knowledge in terms of particular objectives:
KNOWLEDGE AND UNDERSTANDING
- recognizing and applying the guiding principles and basic methodologies for the good and effective preparation of a Business Plan.
- drawing up tables and graphs for the various analyzes included in the Business Plan.
- drawing up the forecast financial statements relating to the Business Plan in the defined time span (Previsional Income Statements, Balance Sheets, Cash Flow Statements).
- Analyzing the previsional Financial Statements related to the Business Plan with specific ratios and margins.
MAKING JUDGEMENTS
- examining in a comparative ways the individual alternatives of strategic actions with reference to the conceived Business Idea and the relative Business Model.
- interpreting the economic value of the Business Plan and its ability to effectively implement the Business Idea and economic-financial feasibility.
COMMUNICATION SKILLS
Oral speaking about all essential aspects (terse and analytical) of the discipline, and under a multidisciplinary perspective.




Course Prerequisites


Fundamentals of management and business administration; advanced financial accounting.




Teaching Methods


Classes, practice exercises, case studies.




Assessment Methods


Assessment
Business Plan Project: preparing, writing, presenting and discussing of a well-structured Business Plan relative to the firm operating in a given sector with a clear indication of the Business Idea. It aims at verifying the knowledge and skills of the students in preparing, writing and discussing business plan.
Oral exam: assessing the communications skills (i.e., using of the technical language, clarity, etc.).
The program and assessment are the same for all students (attendees or not).




Texts


PAROLINI C. (2020) Business Planning. Dall'idea al progetto imprenditoriale, 3/Ed., Pearson Editore, Torino.
VALENTIN E.K., RIMINI D., DI MARCO P. (2022), Market Strategy & Business Plan. La strategia e il Piano di Business aziendale, ISEDI, Milano.
Additional teaching materials available at e-learning platform: http://elearning.unich.it/.




Contents


- The journey and the destination.

- The market.

- The competition.

- The Unique Selling Proposition, distribution and communication channels.

- The value creation system and the corporate structure.

- The operating model.

- The financial model and the estimated financial statement.

- Evaluation of the entrepreneurial project.

- Business Plan steps and operating schemes.

- Business Plan case studies and applications.​​​​​​​



Course Language

​​​​​​​Italian

More information


Office hours meeting students:
Wednesday 3 p.m. - 5 p.m.




Degrees

Degrees

MANAGEMENT AND ECONOMICS 
Bachelor’s Degree
3 years
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People

People

IANNI LUCA
Gruppo 13/ECON-06 - ECONOMIA AZIENDALE
Settore ECON-06/A - Economia aziendale
AREA MIN. 13 - Scienze economiche e statistiche
Docenti di ruolo di Ia fascia
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