000102R - BUSINESS STRATEGY

courses
ID:
000102R
Duration (hours):
72
CFU:
9
SSD:
Economia aziendale
Located in:
PESCARA
Url:
ECONOMICS AND FINANCE/ECONOMIA E FINANZA Year: 1
Year:
2026
Course Catalogue:
https://unich.coursecatalogue.cineca.it/af/2026?co...

Overview

Date/time interval

Primo Semestre (14/09/2026 - 14/12/2026)

Syllabus

Course Objectives


The course aims to provide the students with the tools for the analysis and the interpretation of the governance and strategic management models of firms. In particular, this purpose is linked to the following learning outcomes: Knowledge and ability to understand – the course aims to provide knowledge and comprehension related to the basic concepts and scientific language for business strategy. This knowledge and competences are obtained through the participation at the lessons and seminars with corporate executives, organized during the course, and through the individual, autonomous, and guided study. Ability to apply knowledge and understanding – the course aims to support the advancement of strategic interpretation of business concepts. This outcome is pursued through an educational approach aimed at analyzing prearranged themes, related to the analysis and the strategic management of firms. The ability to apply knowledge and understanding is demonstrated through a critical reflection of the students on the contents of textbooks; it is urged by the lessons; it is supported by the study of business cases, explained by the professor, entrepreneurs, and professionals, who hold organized seminars.

Course Prerequisites


It is recommended, for all students, to firstly take the “Economia aziendale” exam.

Teaching Methods


Lectures. Presentation and discussion of business cases.

Assessment Methods


Knowledge and ability to understand – the formative effectiveness of the course is verified through a preliminary written test and a final interview. The written exam (which can also be carried out in successive steps during the course) is composed of a number of questions equal to a number of credits allocated that the students have to obtain. The questions concern general theme and intend to verify the capabilities of the students to briefly articulate the principal aspects of the considered subject matter. The final interview consists of questions to analyze some of the issues of the course program (including the themes of the written exam) to verify the student's capability to examine specific aspects. The final evaluation takes into account the results of both the written and oral tests. Ability to apply knowledge and understanding – During the oral test, the professor verifies the capability of the students to apply the acquired knowledge on business strategy themes and on business cases explained in the lectures, selected from a current economic context, analyzed in the seminars, and deepened in the individual study.

Texts


Grant R., L’analisi strategica per le decisioni aziendali, Il Mulino, 2020. • Additional bibliographical material will be notified in classroom and made available through the Moodle platform on the fad.unich.it web page.

Contents


The course describes and examines the main set of problems related to the strategic analysis and management of firms. Particularly, the course analyzes: the general concept of strategy; the analysis of strategic positioning and the tools for the strategic analysis; the set of problems related to the definition and realization of competitive and corporate strategies of firms; the strategic management; the concept of the business model and its evolution with reference to the issues of sustainability and innovation.

Course Language

Italian

More information


E-mail: m.rea@unich.it.

Student support: Friday 9.00 a.m.

Degrees

Degrees

ECONOMICS AND FINANCE 
Master’s Degree
2 years
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