Innovation through tradition in Family Business

This study attempts to explore the role of tradition in the development of innovations in the pasta sector of
family firms handed down for generations. We describe and discuss the different impacts of tangible and
intangible sources of tradition on the development of family SMEs. There is a gap in the literature about family
firm’s innovation issue. The results are inconsistent. We use a case study to investigate which variables affect
innovation approach and how traditions can contribute to the development of new products or unique services.