00048L - INTERNET ECONOMICS

courses

ID:

00048L

Duration (hours):

72

CFU:

SSD:

ECONOMIA APPLICATA

Located in:

PESCARA

Url:

Course Details:

ECONOMICS AND BUSINESS INFORMATICS/CORSO GENERICO Year: 2

Year:

2025

Course Catalogue:

https://unich.coursecatalogue.cineca.it/af/2025?co...

Date/time interval

Secondo Semestre (11/02/2026 - 18/05/2026)

Course Objectives

The course will contribute to the general objectives of the degree course aiming at the formation of professionals able to link a continuously evolving technology and the sphere of business strategies. In this perspective it is intended to provide the students with a basic understanding of the changes that the diffusion of the Internet is imposing to the economic system and to business behaviour. Particular relevance will be given to case studies as instruments to solicit the practical application of the theoretical knowledge acquired LEARNING OUTCOMES 1) Knowledge and understanding. At the end of the course the students will have the cognitive instruments to: - understand and interpret the structural and competitive features of the markets related to the Internet platforms; - describe and critically discuss the most relevant aspects of their impact on economic systems. 2) Applying knowledge and understanding. At the end of the course, students will be able to: - analyse and critically discuss documents and case studies related to specific aspects of the Internet Economy and of its markets; - apply the acquired knowledge to simplified contexts and problems, proposing solutions and discussing the implications. 3) Communication skills. At the end of the course, students will have acquired the following communication skills: - understanding the relationships between the economic and the managerial language in the field of Internet Economy - explain and critically discuss problems related to Internet markets; - summarize and explain the contents of reports and documents on the Internet Economy; - interact with experts in technology, economics and management in discussions on topics of common interest.

Course Prerequisites

None

Teaching Methods

The teaching will consist of lectures, case studies and practical training. The lectures will treat theoretical topics and will be held by the professor, with the occasional participation of experts invited to present their experiences on the topics treated. The practical training will require the application of the acquired knowledge in the discussion of applied issued, also using questionnaires and exercises. Their aim is to verify the level of understanding of the topics treated, and to provide students with self-assessment occasions and improve the results of the study. Case studies will be treated in group work (groups of 5/6 students) and will aim both at developing the ability to apply acquired knowledge in practical contexts, and at improving communicative skills through the presentation of the results obtained. Course attendance is not compulsory. The attending students only will be admitted to group work.

Assessment Methods

The oral test will consist of 3/5 questions aimed at verifying the knowledge of the material referred to, the communicative skills, the judgement autonomy and the comprehension skills. Particular attention will be given to the language used, at the capacity to establish links between different topics, and at the ability to critically interact on topics proposed by the examiner. The oral test will be judged with a score on 30. The final result will be given by the average of the marks obtained with written and oral test. For students that will have participated in group works, the exam will include also the discussion of the work done. The score obtained in this discussion will be considered in the definition of the final marks.

Texts

Carlton D., Perloff J. F., Organizzazione Industriale, McGraw-Hill, terza edizione During the course, the students will be provided with additional material.

During the course, the critical issues and the main features that companies have to face in an economic system dominated by the global spread of the internet will be presented and discussed. In particular, the course aims at illustrating to students, also with the help of case studies: 1) the main features of the Internet industry, and its descriptive models; 2) the specificities of the production of goods and services depending from information sharing; 3) the prevailing business models; 4) the theoretical tools needed for the analysis of internet markets; 5) the effects on the economic system of the growing productive efficiency and of the increased availability of goods and services determined by the development of the Internet.

Course Language

Italian

More information

E-mail: marialisa.mazzocchitti@unich.it The office hours for students will be announced when the schedule of the lessons will be established. During periods outside regular teaching, student office hours are on Thursdays from 10:00 to 13:00. Please contact the instructor in advance via email. Students can also request an appointment via email for an in-person or remote (via Teams) meeting.