SA17 - CORPORATE STRATEGY

courses
ID:
SA17
Duration (hours):
54
CFU:
9
SSD:
ECONOMIA AZIENDALE
Located in:
PESCARA
Url:
MANAGEMENT AND ECONOMICS/FINANZA AZIENDALE Year: 1
MANAGEMENT AND ECONOMICS/MANAGEMENT Year: 1
MANAGEMENT AND ECONOMICS/PROFESSIONE E CONSULENZA AZIENDALE Year: 1
Year:
2025
Course Catalogue:
https://unich.coursecatalogue.cineca.it/af/2025?co...

Overview

Date/time interval

Primo Quadrimestre (30/09/2025 - 16/12/2025)

Syllabus

Course Objectives


The general objective of the course is to provideknowledge and skills regarding the strategicmanagement of companies, the main strategicanalysis and planning approaches. Through thestudy of both static and dynamic approaches andtechniques proposed by theory and practice, thecourse aims to provide the student with theknowledge of terminology and operational tools tounderstand strategic issues and develop decisionmakingskills and of diagnosis.EXPECTED LEARNING OUTCOMESAt the end of the course, the student must have thefollowing skills and knowledge:KNOWLEDGE AND UNDERSTANDING- understand the theoretical models and theoperational tools of strategic analysis;- interpreting the tools useful for the development offorecasts and decisions;- understand the basic contents and developmentmethods of strategic planning;- identify the strategies associated with the variousstrategic dynamics of the sectors;- understand the strategic growth and competitivestrategies adopted by companiesKNOWLEDGE AND APPLIED SKILLS- applying the strategic analysis tools to concretecases- identifying the characteristics of a competitiveenvironment and the strengths and weaknesses ofcompanies- comparing various strategic decisions based onthe features of the competitive setting- identifying the strategic options to be taken in thecompetitive environment- assessing the adequacy of a strategic decision- drawing up a strategic plan- verifying the adequacy of the performancesobtainedMAKING JUDGMENT:- interpreting the business problems (e.g. reductionof market share) of companies operating in differentsectors- linking business problems to strategic decisions;- comparing different strategic options;- identifying the appropriate tools to be applied forthe solution of the business problem on the basis ofconcrete case study;- evaluating the effectiveness of the decisions made.COMMUNICATION SKILLS:- transmitting technical language;- ability in transmitting the logical path followed inthe decision-making process;- ability to persuade and coordinate a teamwork;- ability in transmitting problems and strategicsolutions deemed most effective.LEARNING ATTITUDE- Carries out individual and group research onspecific aspects of the discipline;- compare their skills with professional practice(managers, specialized journals, case studies)

Course Prerequisites


Although no prerequisite is required, the knowledge
of the basic concepts of business economics is
important, with particular
reference to the following aspects: economic and
financial measures, income and equity,
organizational structures

Teaching Methods

The course includes 54 hours of lessons divided into 3 weekly lessons and will be organized in frontal lessons, business game, case study analysis.
To develop specific skills, 2 alternative activities will be proposed during the course: case studies (applying strategic analysis methods); development of a business game to be carried out in working groups. The game consists of managing a virtual company operating in a realistic competitive market, making strategic and operational decisions and promptly assessing their effectiveness.
These methods allow to verify the level of
knowledge learning, the ability to apply the strategic
tools in practice and the transversal skills related to
communication and teamwork. In addition, seminars
will be held with managers, in order to convey
knowledge of the innovative models of strategic
management and decision-making adopted by
companies.

Assessment Methods


The student's assessment will take place with a
written exam on the program (for all).
The written test lasts 60 minutes and consists of 20
multiple choice questions + 2 open questions; it
assigns 1 point for each correct closed answer and
a range 0-5 points for the open answer. The writing
will take place on the e-learning platform (in the
case of distance learning) or face to face.
The final score is expressed out of thirty.

Texts

DYER P., P. Godfrey, R. Jensen, D. Bryce, A. Pastore, STRATEGIC MANAGEMENT, ISEDI, 2018 (CHAPTERS. 12,13,14 EXCLUDED)

Supplementing teaching materials on e-learning
platform

Contents

Business strategy: basic concepts, corporate strategy, business strategy, operations, competitive advantage and competitive
strategies, blue ocean approach
The strategic analysis: environment, industry, competitors, static and dynamic approaches
Strategic planning: process and contents, strategic control
The evolution of the sector: lifecycle model, concentrated and fragmented industry
The growth strategies and the multi-business companies
The competitive dynamics: attack, defense, internationalization, outsourcing, integration strategies
Operations strategies, digital innovation and data strategy

Course Language


Italian

More information

Erasmus students can e-email the teacher for the
programm and the teaching materials

Degrees

Degrees

MANAGEMENT AND ECONOMICS 
Master’s Degree
2 years
No Results Found

People