ID:
D07
Duration (hours):
120
CFU:
12
SSD:
DISEGNO INDUSTRIALE
Located in:
PESCARA
Url:
DESIGN/CORSO GENERICO Year: 1
Year:
2025
Course Catalogue:
Overview
Date/time interval
Primo Semestre (29/09/2025 - 19/12/2025)
Syllabus
Course Objectives
The course aims to:
- bring students closer to the complexity and meaning of communication in its various forms, as well as to the basic concepts and topics of communication design;
- introduce students to communication methods, tools, techniques and technologies, developing specific knowledge and skills to manage perceptual mechanisms and visual languages;
- foster knowledge of chromatic systems and elementary techniques of visual representation, of the basic typographic rules and glossary, of editorial standards, of typographical styles and of the layout project.
The Communication Design 1 course has the specific aim of encouraging the acquisition of theoretical knowledge of visual communication with the practical study of the basic elements of the project (images, colors, typography, layout):
1) Theoretical knowledge: meaning and value of communication, the different forms of communication, the declinations of communication design, from visual communication to graphic design. In-depth study of the basic tools of graphic design, the principles and elements of the project: images, colors, typography, layout;
2) Practical knowledge: practical application of theoretical tools.
The use of specific software for editing raster and vector images, for vector drawing and desktop publishing is envisaged.
- bring students closer to the complexity and meaning of communication in its various forms, as well as to the basic concepts and topics of communication design;
- introduce students to communication methods, tools, techniques and technologies, developing specific knowledge and skills to manage perceptual mechanisms and visual languages;
- foster knowledge of chromatic systems and elementary techniques of visual representation, of the basic typographic rules and glossary, of editorial standards, of typographical styles and of the layout project.
The Communication Design 1 course has the specific aim of encouraging the acquisition of theoretical knowledge of visual communication with the practical study of the basic elements of the project (images, colors, typography, layout):
1) Theoretical knowledge: meaning and value of communication, the different forms of communication, the declinations of communication design, from visual communication to graphic design. In-depth study of the basic tools of graphic design, the principles and elements of the project: images, colors, typography, layout;
2) Practical knowledge: practical application of theoretical tools.
The use of specific software for editing raster and vector images, for vector drawing and desktop publishing is envisaged.
Course Prerequisites
None
Teaching Methods
The course includes lectures (theoretical lessons by the teacher and external interventions with national and international guests); practical exercises and written tests with ongoing assessments; single and collective reviews; presentations and joint discussions of the projects.
Assessment Methods
The student will be evaluated on the basis of the ongoing results of the individual and group exercises and of the written tests that will take place during the duration of the course, as well as through the results of the final project.
The ongoing assessments include both written assessments and marks out of thirty, and partially contribute to the final assessment (in a non-arithmetic way but focused on the analysis of the individual student's growth path).
The exam is individual and is based on a critical discussion of the personal contribution given to the final project, also considering the judgments and marks of the ongoing exercises.
The documents will be considered on the principle of originality, the quality of the technical performance, consistency and feasibility with respect to the design purpose.
The Communication Design 1 course foresees three practical exercises in itinere whose evaluations are expressed with a differentiated judgment scale:
Exercise 1: analysis and redesign of a graphic project. Rating scale: partial assessment commented by the teacher (insufficient, sufficient, good, excellent).
Exercise 2: Development of a coordinated graphic project (typographic logo, brochure, website layout). Evaluation scale: partial grade out of thirty;
Exercise 3 (final project): conception, design and development of a coordinated communication plan (branding basics, offline campaign, online campaign). Evaluation scale: partial grade out of thirty.
The exam is individual and is based on the critical discussion of the final project, also considering the judgments of the ongoing assessments.
The exam consists in the presentation of the results of the last exercise (communication plan) and in the critical discussion of the overall results of the design experience.
The votes are expressed out of thirty.
The ongoing assessments include both written assessments and marks out of thirty, and partially contribute to the final assessment (in a non-arithmetic way but focused on the analysis of the individual student's growth path).
The exam is individual and is based on a critical discussion of the personal contribution given to the final project, also considering the judgments and marks of the ongoing exercises.
The documents will be considered on the principle of originality, the quality of the technical performance, consistency and feasibility with respect to the design purpose.
The Communication Design 1 course foresees three practical exercises in itinere whose evaluations are expressed with a differentiated judgment scale:
Exercise 1: analysis and redesign of a graphic project. Rating scale: partial assessment commented by the teacher (insufficient, sufficient, good, excellent).
Exercise 2: Development of a coordinated graphic project (typographic logo, brochure, website layout). Evaluation scale: partial grade out of thirty;
Exercise 3 (final project): conception, design and development of a coordinated communication plan (branding basics, offline campaign, online campaign). Evaluation scale: partial grade out of thirty.
The exam is individual and is based on the critical discussion of the final project, also considering the judgments of the ongoing assessments.
The exam consists in the presentation of the results of the last exercise (communication plan) and in the critical discussion of the overall results of the design experience.
The votes are expressed out of thirty.
Texts
Bruno Munari, Design e Comunicazione visiva, Laterza, Roma, 2007
Massimo Vignelli, The Vignelli Canon. Il Canone Vignelli, Postmedia Books, Milano, 2012
Johannes Itten, Arte del colore, Il Saggiatore, Milano, 1992
Ellen Lupton, Caratteri, testo, gabbia. Guida critica alla progettazione grafica. Zanichelli, 2010
Robert Bringhurst, Gli elementi dello stile tipografico, Sylvestre Bonnard, Milano, 2001
Gavin Ambrose, Paul Harris, Il manuale del graphic design, Zanichelli, Bologna, 2009
Furthermore, all the slides of the course will be shared by the professor.
During the course, the professor will provide a list of useful tools for an in-depth analysis the topics addressed during the lessons (films and documentaries, podcasts, books, magazines, websites, ..)
Recorded video courses will be provided by the professor, in order to support the student in the acquisition phase of 2D graphics software.
Massimo Vignelli, The Vignelli Canon. Il Canone Vignelli, Postmedia Books, Milano, 2012
Johannes Itten, Arte del colore, Il Saggiatore, Milano, 1992
Ellen Lupton, Caratteri, testo, gabbia. Guida critica alla progettazione grafica. Zanichelli, 2010
Robert Bringhurst, Gli elementi dello stile tipografico, Sylvestre Bonnard, Milano, 2001
Gavin Ambrose, Paul Harris, Il manuale del graphic design, Zanichelli, Bologna, 2009
Furthermore, all the slides of the course will be shared by the professor.
During the course, the professor will provide a list of useful tools for an in-depth analysis the topics addressed during the lessons (films and documentaries, podcasts, books, magazines, websites, ..)
Recorded video courses will be provided by the professor, in order to support the student in the acquisition phase of 2D graphics software.
Contents
The course Communication Design 1, as a first approach to Communication Design, develops the necessary knowledge of the methodologies, tools and practices of the visual project, the material and immaterial channels through which communication is carried out, the laws of visual perception, the production and process systems who manage the results. The course is structured in two integrated and coherent parts, relating to theoretical and practical knowledge.
Communication Design 1 is a monographic course on the subject on the basics of editorial and digital graphic design.
Communication Design 1 is a monographic course on the subject on the basics of editorial and digital graphic design.
Course Language
Italian
More information
Student reception: Thursday from 3PM to 4 PM, accorded previusly by email appointment to rossana.gaddi@unich.it
Degrees
Degrees
DESIGN
Bachelor’s Degree
3 years
No Results Found
People
People
Docenti di ruolo di IIa fascia
No Results Found