“Washed Green” or “Transparent Grey”? Understanding why honesty pays off in environmental communication

Public Engagement
Articolo divulgativo pubblicato dal World Advertising Research Center - WARC

Overview

Term type

01 - Tematica relativa al public engagement

Linked Units

DIPARTIMENTO DI ECONOMIA (Coordinatore/trice o Organizzatore/trice)

Research

Concepts


Goal 12: Responsible consumption and production

Free text keywords (3)

BRAND MANAGEMENT
CORPORATE SOCIAL RESPONSIBILITY
SUSTAINABILITY
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Affiliations

Responsibles

PINO Giovanni (Organizzatore/Organizzatrice, Partecipante)

Members

PINO Giovanni (Organizzatore/Organizzatrice, Partecipante)