SustainWhat's? The Ambiguity of Sustainable Architecture

... The media create the concept and meaning of Urban Sustainability or Ecologic Ability, which could eventually merge into the Ability to Urban Eco Sustainability... The matter is that in the end it all comes down to that simple little wooden house, that seems reassuring thanks to its eco-friendly look: what a truism... While some naively believe they are the perfect new inhabitant of the planet, others build unsustainable complexes with very little sustainability in them.