Customer-centric strategies in place marketing: An analysis of places' identities and perceived images
Chapter
Publication Date:
2012
Iris type:
2.1 Contributo in volume (Capitolo o Saggio)
List of contributors:
Guido, G.; Peluso, A. M.; Prete, M. I.; Amatulli, C.; Pino, G.; Pace, C.
Book title:
Customer-Centric Marketing Strategies: Tools for Building Organizational Performance