Store Attributes and Consumer Satisfaction with Unplanned Purchases: An Empirical Research in Spain
Chapter
Publication Date:
2017
Iris type:
2.1 Contributo in volume (Capitolo o Saggio)
Keywords:
Customer satisfaction; Unplanned buying; Grocery stores; Shopping lists
List of contributors:
Martínez-Ruiz, María Pilar; Blazquez-Resino, Juan José; Pino, Giovanni; Capestro, Mauro
Book title:
Advances in National Brand and Private Label Marketing
Published in: