Narcissism, Machiavellianism and Psychopathy: How Do Displayed Entrepreneurs’ Personality Dark Traits Influence Crowdfunding Success?
Chapter
Publication Date:
2020
abstract:
Crowdfunding campaigns reflect the personality traits of the entrepreneur,
influencing the chances of a successssful fundraising. In this study, the
authors focus on three different entrepreneurs’ personality dark traits: narcissism, Machiavellianism and psychopathy. Through a text analysis of 338
equity-crowdfunding campaigns in the UK, the authors identified narcissistic expressions used by entrepreneurs in their pitches, and their impact
on funding success. The authors found an inverted U-shape relationship
between entrepreneurs’ narcissism and the crowdfunding success. On the
other hand, entrepreneurs’ psychopathy has a negative linear relationship
with crowdfunding success. This study contributes to the entrepreneurship
literature, highlighting the importance of displayed entrepreneurs’ personality traits in engaging with crowd investors
influencing the chances of a successssful fundraising. In this study, the
authors focus on three different entrepreneurs’ personality dark traits: narcissism, Machiavellianism and psychopathy. Through a text analysis of 338
equity-crowdfunding campaigns in the UK, the authors identified narcissistic expressions used by entrepreneurs in their pitches, and their impact
on funding success. The authors found an inverted U-shape relationship
between entrepreneurs’ narcissism and the crowdfunding success. On the
other hand, entrepreneurs’ psychopathy has a negative linear relationship
with crowdfunding success. This study contributes to the entrepreneurship
literature, highlighting the importance of displayed entrepreneurs’ personality traits in engaging with crowd investors
Iris type:
2.1 Contributo in volume (Capitolo o Saggio)
List of contributors:
Leonelli, Simona; Francesca Di Pietro, ; Masciarelli, Francesca
Book title:
Entrepreneurial Behaviour