D21C - MEDIA & EXPERIENCE DESIGN

courses
ID:
D21C
Duration (hours):
80
CFU:
8
SSD:
DISEGNO INDUSTRIALE
Located in:
PESCARA
Url:
DESIGN/CORSO GENERICO Year: 3
Year:
2025
Course Catalogue:
https://unich.coursecatalogue.cineca.it/af/2025?co...

Overview

Date/time interval

Secondo Semestre (23/02/2026 - 22/05/2026)

Syllabus

Course Objectives

The module will use software for editing raster and vector images for visual prototyping, and aims to provide students with the basic skills to operate in the following areas:
- analysis of use cases and identification of innovative UX design strategies for corporate communication and for communication of public utility consistent with the product-system and with the needs of the user, from the definition and collection of the characteristics of the company to produce final design documents;
- visual design for multimedia communication and UI design, in particular for the web;
- development of concepts and visual prototypes and design of the UI style guide.

Course Prerequisites

Media & experience design is an integrated module in the Communication Design Laboratory C. Therefore, the prerequisites indicated for the Laboratory are valid.

Teaching Methods

The course is organized in lectures and seminars offered by the teacher (lectures / presentations, monographic lessons); collective reviews and punctual meetings (presentations and choral discussions / direct reviews)

Assessment Methods

The Media & experience design module provides for ongoing deliveries with assessments that will contribute to the formulation of the individual judgment at the end of the course (insufficient, sufficient, good, excellent).
The individual judgment at the end of the module, formulated by the teacher, will be considered as the entry condition for the evaluation of the examination of the Communication Design Laboratory.

Texts


-Debora Bottà, User eXperience Design, Progettare esperienze di valore per utenti e aziende, 2018, Hoepli.
-Dan Saffer, Design dell'interazione. Creare applicazioni intelligenti e dispositivi ingegnosi con l'interaction design, 2007, Pearson Education.
Si consigliano inoltre i seguenti approfondimenti:
-Jacopo Pasquini, Simone Giomi, Maria Cristina Caratozzolo,UX Designer: Progettare l'esperienza digitale tra marketing, brand experience e design,
Franco Angeli.
-John Maeda, Le leggi della semplicità, Mondadori, 2006.
-Gyorgy Kepes, Il linguaggio della visione, Edizioni Dedalo,1990.
-Kennedy, E. D., Font Sizes in UI Design: The Complete Guide, in Learn UI.
-Anna Debenham, Front-end Style Guides.Editor: Cennydd Bowles, Technical Editor: Paul Robert Lloyd.
Risorse on line:
-UXPin Guide- uxpin.com
-medium.com
-ui-patterns.com
​​​​​​​Additionally, lecture slides and other teaching materials will be made available in various formats on the course's Teams channel.

Contents


Media & experience design is the teaching module of the Design area that characterizes the Communication Design Laboratory. The module is delivered in an integrated form with the modules of Informatics and Communication and Semiotics for design.

A complex communication design approach is proposed to address the design of a user experience consistent with corporate design and the company brand, in the idea that the UX designer must have a multidisciplinary approach to be able to interface, through basic knowledge, with the specific skills of the different sectors of digital design (from UI design to Information Architecture to visual design). The module provides a methodological basis for designing the UX and UI for a brand or company and a practical basis for the front-end web development.

The module provides basic training in the field of digital design, through theoretical knowledge and the practical application of methods, tools and techniques for the design of UX design, UI design and visual design for the web.

Media & experience design is a monographic module of UX design, UI design and visual design for the web.

Course Language


Italian

More information

Student reception hours are Thursday from 15.00 to 16.30 by appointment via email to raffaella.massacesi@unich.it

Degrees

Degrees

DESIGN 
Bachelor’s Degree
3 years
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