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  1. Courses

CODIM24 - CORPORATE COMMUNICATION

courses
ID:
CODIM24
Duration (hours):
72
CFU:
9
SSD:
SOCIOLOGIA DEI PROCESSI CULTURALI E COMUNICATIVI
Located in:
PESCARA
Url:
Course Details:
MANAGEMENT AND ECONOMICS/CORSO GENERICO Year: 1
Year:
2025
Course Catalogue:
https://unich.coursecatalogue.cineca.it/af/2025?co...
  • Overview
  • Syllabus
  • Degrees
  • People

Overview

Date/time interval

Primo Semestre (21/09/2025 - 31/01/2026)

Syllabus

Course Objectives


The formative aims of the ‘Corporate Communication’ teaching course are both theoreti-cal-general and specialised knowledge as well as practical-application. The distinctive contents of the discipline − business communication − are in fact framed in the broader analysis of life-world and social system transformations, considering the emerging tech-nological, economic, sociological and cultural aspects. These rapid and radical changes are redefining corporate strategies, including in the areas of organisation, human resources and internal and external communications. The ongoing transition is changing both the level of participation and the manner in which human resources, in their various roles, are informed, listened to and actively involved in the company's operations, and also the forms of relationship between the company and external publics: business partners, mar-ket competitors, public institutions, customers, old and new media.
​​​​​​​

Course Prerequisites

The course will also enable students who have no specific knowledge of the discipline to achieve the stated learning objectives. No propaedeuticity is envisaged.

Teaching Methods


The course consists of 72 hours of lessons, divided into 24 lessons.
There are three 3-hour lessons per week:
- Tuesday 14:00-17:00
- Wednesday 14:00-17:00
- Thursday 14:00-17:00
The course is organised into modules, with lessons focusing mainly on the following teaching methods:
- lectures on scientific content,
- empirical analysis of case studies
- testimonials from experts in corporate communication.
Attendance is not compulsory but is strongly recommended.
Translated with DeepL.com (free version)

Assessment Methods


The written exam is computer-based and consists of 40 multiple-choice questions on the course content. The written exam lasts 40 minutes.
The exam procedures are the same for both attending and non-attending students.

Texts


The exam must be prepared on the papers and slides provided by the teacher and availa-ble on the E-Learning platform
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Contents


In the first two modules, the course introduces the main strategic communication areas of organisations in general and of the enterprise in particular, and the ‘cold’ and ‘hot’ tools of internal communication, with an in-depth study of psycho-sociological intervention, and of external communication: brand communication, advertising, events and sponsor-ship, below-the-line communication, public relations. These tools are planned, managed and verified according to the specificity of objectives (commercial, institutional, social awareness and appreciation) and recipients (employees, collaborators, customers, consum-ers, the public, institutions, the media), the professional profiles involved, reference asso-ciations and codes of conduct. The third module considers corporate museums as an emerging case of both internal and external communication. The fourth module deals with so-called ‘unconventional marketing’, its identifying principles, strategies and application tools, such as Client Relationship, Market Environment, Market Niche, Subjective Expe-riences and Guerrilla Marketing. The fifth module deals with digitisation and networked interconnection condensed in the expression ‘cyberspace’, their general scope on the re-production of social systems and their implications for enterprises in terms of E-business and Social media marketing. The sixth and final module addresses the topics of artificial intelligence, particularly as applied to marketing, and the relationship between corporate communication, innovative ecosystems and creative processes.
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Course Language


Italian

More information


All information regarding the course, handouts, support materials and all communications will be provided via the University platform:
https://elearning.unich.it/course/view.php?id=2750
Student consultations for clarification and/or further information will be held at the end of classes on Wednesdays and Thursdays, from 5:00 p.m. to 7:00 p.m.
Department of Business Economics
Via Pindaro 42, Pescara
First floor, office 22
The lecturer is available for contact and appointments by email:
luca.corchia@unich.it
ERASMUS students are invited to contact the lecturer regarding their programme. ​​​​​​​

Degrees

Degrees

MANAGEMENT AND ECONOMICS 
Bachelor’s Degree
3 years
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People

People

CORCHIA LUCA
AREA MIN. 14 - Scienze politiche e sociali
Settore GSPS-06/A - Sociologia dei processi culturali e comunicativi
Gruppo 14/GSPS-06 - SOCIOLOGIA DEI PROCESSI CULTURALI E COMUNICATIVI
Docenti di ruolo di IIa fascia
No Results Found
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