BMS25 - BUSINESS MODEL AND START-UP

courses
ID:
BMS25
Duration (hours):
72
CFU:
9
SSD:
ECONOMIA AZIENDALE
Located in:
PESCARA
Url:
ECONOMICS AND BEHAVIORAL SCIENCES/CORSO GENERICO Year: 1
Year:
2025
Course Catalogue:
https://unich.coursecatalogue.cineca.it/af/2025?co...

Overview

Date/time interval

Primo Quadrimestre (02/10/2025 - 02/12/2025)

Syllabus

Course Objectives


The course contributes to enhance the students’ ability to reach the overall target learning outcomes of the Economics and Behavioral Sciences M.Sc. It does so by providing tools for understanding of theories and models in the economics and business field. A solid background in this area is critical for the understanding the business dynamics underlying the success of start-up companies and the innovation dynamics. This understanding is, in turn, a key condition for a successful analysis that the future behavioral economist will be asked to perform.

EXPECTED LEARNING OUTCOMES
- Knowledge and understanding:
At the end of the course, students will have acquired knowledge and understanding of the theoretical aspects and the main tools that are the basis of business economics and entrepreneurship, in particular in the planning of the Business Plan and the Business model of the Start-up company. Furthermore, students should acquire knowledge and understanding of the theories, models, and tools of Open Innovation.

Ability to apply knowledge and understanding:
At the end of the course, students will not only be asked to refine their ability to understand the above mentioned principles, theories and methodologies, but also to develop the skill needed to integrate this acquired knowledge in different contexts and learn how to think about specific solutions for different problems.

Independent Evaluative Judgement:
At the end of the course, students should be able to read and interpret Business Plan data and economic-financial projections emerging from the analysis of specific companies, either simulated or real, with reference to the main analysis tools in the business environment.

Communication skills:
At the end of the course, students should be able to use the technical language of business economics. Moreover, students must have acquired the ability to communicate, in a clear and unambiguous way, knowledge and ideas on company management dynamics to specialist and non-specialist interlocutors.

Ability to learn:
At the end of the course, students will have to be able to autonomously deepen the key topics of the subject.​​​​​​​

Course Prerequisites


Successful participation in the course requires logical and reasoning skills, as well as basic knowledge of business economics.

Teaching Methods


The course is structured in 72 hours of frontal teaching, divided into 2 and 3 hours lessons, thrice a week, according to the academic calendar. Different and synergistic teaching methods will be adopted:
Classroom lessons, exercises, simulations, individual and group projects, reports.​​​​​​​

Assessment Methods


The final exam will consist of an oral examination. The colloquia will consist in a discussion of a project-work and/or a general oral examination.

The examination will assess all of the topics to which students will be introduced through frontal lessons and exercises. A thorough study of the recommended readings is also an integral part of the activity. The final mark will be expressed in grades out of thirties.​​​​​​​

Texts


- Il Business Plan di successo. Guida pratica per start up e imprese vincenti. VI edizione. Autore: Sebastiano Di Diego. Maggioli Editore, Collana Apogeo Education. Dicembre 2020;
- Material course (slides).​​​​​​​

Contents


The "Business Model and Start-up" course aims to provides deeep knowledge on the contribution of the business tools in the management of the business Start-up phase.

In particular, the course will focus on the following macro-themes:
- Fundamentals of Business Economics (Concept of business and business management);
- Fundamentals of analysis of the financial statements;
- Analysis of the Business Plan and the Business Model in the company Start-up phase;
- The characteristics and role of innovative Start-ups.

Course Language


Italian


More information


Office hours (by appointment):

Wednesday 11:00 – 13:00

Email: gianni.onesti@unich.it​​​​​​​

Degrees

Degrees

ECONOMICS AND BEHAVIORAL SCIENCES 
Master’s Degree
2 years
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