ETC015 - THE STRATEGIC PLANNING PROCESS AND THE BUSINESS PLAN

courses

ID:

ETC015

Duration (hours):

24

CFU:

SSD:

ECONOMIA AZIENDALE

Located in:

PESCARA

Url:

Course Details:

ECONOMICS OF TOURISM AND CULTURE/CORSO GENERICO Year: 1

Year:

2025

Course Catalogue:

https://unich.coursecatalogue.cineca.it/af/2025?co...

Date/time interval

Primo Semestre (21/09/2025 - 31/01/2026)

Course Objectives

Knowledge and Understanding:
By the end of the course, students will be able to understand the fundamental aspects that characterize the main theories of Economia Aziendale and the processes of value creation, with particular focus on strategic levers, performance measurement systems, and management control mechanisms. The integration of case studies from the tourism sector allows students to apply theoretical models to real contexts, fostering a multidisciplinary and operational understanding of business dynamics.
Independent Judgment:
Students will develop the ability to critically interpret key business concepts and their practical applications, acquiring autonomy in reading and assessing economic and financial data, as well as management control systems. The comparative analysis of tourism enterprises further enhances their ability to link theory and practice in evaluating value-creation strategies.
Communication Skills:
Students will develop specific communication and terminological competences, combining knowledge from business, economic, legal, and social perspectives. They will be able to clearly present the main models of strategy, control, and value measurement, and to apply them to different organizational and sectoral contexts, with particular attention to tourism enterprises and local innovation processes.

Course Prerequisites

To make participation in the course effective, students must possess a propensity to learn the conceptual tools necessary to face the complex and dynamic reality of companies with methodical rigor and a critical spirit, also from an interdisciplinary perspective.

Teaching Methods

The course will primarily rely on the following teaching methods: theoretical lectures grounded in the principles of Economia Aziendale and tourism management, combined with case study analysis.

Assessment Methods

The assessment of students’ learning will be carried out through an oral examination.

The evaluation respects the following criteria:
• Failure to pass the exam: insufficient preparation
• From 18 to 21: sufficient preparation with specific regard to the following educational Objectives: sufficient or just sufficient understanding of the contents required in the exam, sufficient or just sufficient language skills, sufficient or just sufficient ability to contextualize the issues also in the field multidisciplinary
• From 22 to 24: fully sufficient preparation with specific regard to the following educational Objectives: fully sufficient understanding of the contents required in the exam, of the property of language and of the ability to contextualize the issues also in a multidisciplinary context
• From 25 to 26: good preparation with specific regard to the following educational objectives: good understanding of the contents required in the exam, of the property of the language and the ability to contextualize the topics also in a multidisciplinary context

• From 27 to 29:
very good preparation with specific regard to the following educational objectives: understanding of the contents required in the exam, the property of the language and the ability to contextualize the issues also in a multidisciplinary context

• From 30 to 30 cum laude: excellent preparation with specific regard to the following educational objectives/learning outcomes; understanding of the contents required in the exam, of the property of language and of the ability to contextualize the issues even in a multidisciplinary context.

Texts

“Strategia, pianificazione e programmazione delle imprese turistiche” di A. Schiavinato. Giappichelli Editore, 2022

“Mappa strategica e business plan” di L.Brusa. Giuffrè Editore, 2011

Strategy, Planning, and Management of Tourism Enterprises:

Cost control and analysis
Cost accounting
Efficiency and effectiveness indicators in hospitality businesses
Revenue management and pricing
Evolution of information systems
Variance analysis
Tourism destination management

Strategic Map and Business Plan:

Corporate strategy, strategic management, and strategic planning
Analytical tools for strategy formulation and strategic planning
Strategic map and performance measurement system
The strategic planning process and the business plan
Aligning responsibility centers with strategy
Corporate case studies on strategic maps and performance systems
The integrated SP&C cycle and the challenges of strategic maps and indicator systems

Course Language

Italian

More information

The module consists of 16 hours of online activities, 9 hours of recorded lectures (for a total of 36 recordings), 6 hours of e-tivities, 3 hours in virtual classroom sessions, and 6 hours of in-person teaching.

Office hours: please arrange an appointment by email.
Office phone: +39 085 4537335
Email: andrea.ziruolo@unich.it