Data di Pubblicazione:
2020
Abstract:
In a world where around 3.5 billions of the entire population are active social
media users, the individual usage behavior of social network sites and related
aspects should require further investigation. Specifically, this paper focuses on
the social network dependence, considering the utilitarian and goal-oriented facet
rather than the psychological one, usually referred as addiction. It combines an
analysis of personal cultural values with Media System Dependency theory, investigating the role of social axioms in affecting the social network dependence.
Using a large dataset composed by 622 observations, we developed and validated
a research model to shed new light on the investigation of dependence phenomena in the context of social network sites, exploring the role of individual beliefs
media users, the individual usage behavior of social network sites and related
aspects should require further investigation. Specifically, this paper focuses on
the social network dependence, considering the utilitarian and goal-oriented facet
rather than the psychological one, usually referred as addiction. It combines an
analysis of personal cultural values with Media System Dependency theory, investigating the role of social axioms in affecting the social network dependence.
Using a large dataset composed by 622 observations, we developed and validated
a research model to shed new light on the investigation of dependence phenomena in the context of social network sites, exploring the role of individual beliefs
Tipologia CRIS:
2.1 Contributo in volume (Capitolo o Saggio)
Keywords:
Social Network Dependence, Social Axioms, IS usage behavior,
individual beliefs.
Elenco autori:
Za, Stefano; Ceci, Federica; Masciarelli, Francesca; Iaia, Lea
Link alla scheda completa:
Titolo del libro:
Digital Transformation and Human Behavior - Innovation for People and Organisations
Pubblicato in: